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An Awesome Advantage For You… Marketing Differentiation

From The Don Hutson Report (This is part five in an 8-part series on Don Hutson’s 7 Types of Differentiation.) When everything you and your competitors offer customers is basically equal, a superior marketing approach can win the business for you. So, what does a superior marketing approach look like in today’s ever-changin

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Experiential Differentiation; The Miracle of Out-Serving Your Competition!

From The Don Hutson Report (This is part four in an 8-part series on Don Hutson’s 7 Types of Differentiation.) Experiential Differentiation is the unique way you perform services for your clients. Think about it for a minute. Do you and your team members give them an experience to remember as opposed to just good service? If Just good service

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Process Differentiation: Your Best Response to a Competitor’s Price-Only Position

Reprinted from The Don Hutson Report (This is part three in a series on Don Hutson’s 7 Types of Differentiation.) In our continuing effort to present commonsense ideas on how you can be unique in your marketplace, this article will cover Process Differentiation, or how you do what you do in a way that makes you unique in your marketplace.

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Relationship Differentiation…Your Path To Trusted Advisor Status!

Reprinted from The Don Hutson Report One of the greatest opportunities you have in business today is mastering the principles of Relationship Differentiation, which will put you on the road to gaining Trusted Advisor status. It can propel you to the top of your prospect’s list of potential vendors in your marketplace. You simply want to devel

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Standing Out From the Crowd!

Reprinted from The Don Hutson Report My favorite question to ask sales professionals and entrepreneurs is “How are your offerings different from and better than those of your competitors?” Anytime I get a response like, “Well… Uh……” I know I am talking to someone in big trouble. The key to gaining market share and prospering in t

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Highlights from Dick Gadomski’s presentation to the Entrepreneurs Roundtable

Dick Gadomski shared his entrepreneurial story at a recent meeting of the Entrepreneurs Roundtable.   COMMON ENTREPRENEURIAL TRAITS: Passion and Motivation Risk Taking Self-Belief, Hard Work, and Disciplined Dedication Adaptability Understanding your offerings and its market Money Management Planning Networking Ab

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The Overnight Success

The label “Overnight Success” has been mistakenly used to describe someone whose achievement is actually the result of a lifetime of hard work, sacrifices, and overcoming adversity.  Being an overnight success implies a sudden, surprise appearance of success, like an unexpected guest at the door.  Actually, success travels on a well-construct

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William H. West, M.D. Selected 2018 Master Entrepreneur

The Society of Entrepreneurs, in partnership with Junior Achievement of Memphis, is pleased to announce that the 2018 recipient of the Master Entrepreneur Award is Bill West. The Master Entrepreneur Award will be presented to Bill West, on Saturday, April 14, 2018 at the 26th Annual Dinner and Awards Banquet. This esteemed honor is given to the

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The Best Kept Secret

We’re the best kept secret in town!   I have heard it more than a few times when someone is describing their business, their institution, or services.  It’s almost bragging rights to be a secret.  So, you’re the best kept secret in town.  And that’s a good thing?  I don’t think so, not if you want to attract more customers, clients,

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