Transcription of Entrepreneurs Roundtable Meeting held at Napa Cafe on Thursday, October 11, 2018 Courtesy of Jon W. Sparks Editor, Inside Memphis Business Contemporary Media, Inc. Memphis magazine | Memphis Flyer We are a technology company, founded in 1996. Twenty-two years later, I can say that 22 years in technology business is like...Learn More
Integrity-Based Communications: Using Truth to Get What You Really Want (Baur, 2004)Integrity-Based Communications: Using Truth to Build High-Trust Relationships (Baur, 2013) There’s Something in the Water (Contemporary Media, Inc., 2017) Emotional Intelligence 2.0 (Bradberry, Greaves, 2009) Conversational Intelligence (Glaser,...Learn More
(This is the final part of an 8-part series on Don Hutson’s 7 Types of Differentiation.) Product Differentiation represents both opportunities and challenges. One challenge is how to overcome a defeatist mindset when you are selling anything…especially a commodity. Many in this area subscribe to the philosophy that a...Learn More
This is part 6 in an 8-part series on Don Hutson’s 7 Types of Differentiation. Have you ever noticed that The Rolls Royce Motor Car Company never offers you $10,000 cash back when you buy a new Rolls Royce? Or a zero interest loan? They have no interest in presenting a low budget, cost-saving image. To the contrary, they want you to...Learn More
From The Don Hutson Report (This is part five in an 8-part series on Don Hutson’s 7 Types of Differentiation.) When everything you and your competitors offer customers is basically equal, a superior marketing approach can win the business for you. So, what does a superior marketing approach look like in today’s ever-changing...Learn More
From The Don Hutson Report (This is part four in an 8-part series on Don Hutson’s 7 Types of Differentiation.) Experiential Differentiation is the unique way you perform services for your clients. Think about it for a minute. Do you and your team members give them an experience to remember as opposed to just good service? If Just good...Learn More
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