The entrepreneurial spirit can spring from many different sources.

- Phil Coop

Being an entrepreneur is a way of life, a way of approaching opportunities and challenges, and seeing the potential in all situations.

- Mary McDonald

Entrepreneurship is the foundation of the American business world.

- Michael J. Bruns

Blog

01May 2018

Winning Sales Battles with Product Differentiation!

By admin 0

(This is the final part of an 8-part series on Don Hutson’s 7 Types of Differentiation.)   Product Differentiation represents both opportunities and challenges. One challenge is how to overcome a defeatist mindset when you are selling anything…especially a commodity. Many in this area subscribe to the philosophy that a...

Learn More
17Apr 2018

Mastering Price Differentiation!

By admin 0

This is part 6 in an 8-part series on Don Hutson’s 7 Types of Differentiation. Have you ever noticed that The Rolls Royce Motor Car Company never offers you $10,000 cash back when you buy a new Rolls Royce? Or a zero interest loan? They have no interest in presenting a low budget, cost-saving image. To the contrary, they want you to...

Learn More
03Apr 2018

An Awesome Advantage For You… Marketing Differentiation

By admin 0

From The Don Hutson Report (This is part five in an 8-part series on Don Hutson’s 7 Types of Differentiation.) When everything you and your competitors offer customers is basically equal, a superior marketing approach can win the business for you. So, what does a superior marketing approach look like in today’s ever-changing...

Learn More
24Mar 2018

Experiential Differentiation; The Miracle of Out-Serving Your Competition!

By admin 0

From The Don Hutson Report (This is part four in an 8-part series on Don Hutson’s 7 Types of Differentiation.) Experiential Differentiation is the unique way you perform services for your clients. Think about it for a minute. Do you and your team members give them an experience to remember as opposed to just good service? If Just good...

Learn More
24Mar 2018

Process Differentiation: Your Best Response to a Competitor’s Price-Only Position

By admin 0

Reprinted from The Don Hutson Report (This is part three in a series on Don Hutson’s 7 Types of Differentiation.) In our continuing effort to present commonsense ideas on how you can be unique in your marketplace, this article will cover Process Differentiation, or how you do what you do in a way that makes you unique in your...

Learn More
23Mar 2018

Relationship Differentiation…Your Path To Trusted Advisor Status!

By admin 0

Reprinted from The Don Hutson Report One of the greatest opportunities you have in business today is mastering the principles of Relationship Differentiation, which will put you on the road to gaining Trusted Advisor status. It can propel you to the top of your prospect’s list of potential vendors in your marketplace. You simply want to...

Learn More
P.O. Box 770839
Memphis, Tennessee 38177