Jay Martin graduated from the University of Georgia in 1968 and moved to Memphis in 1969. He founded National Safety Associates (Juice Plus Co.) with $500 and has served as President and CEO since its inception. Juice Plus+ has 75,000 independent distributors in all 50 states and 25 foreign countries, with system-wide sales of $425 million annually and has sales since inception of more than $12 billion. Juice Plus+ has 450 employees, primarily housed at corporate headquarters in Collierville, and a shipping facility in Memphis. The company hosts two conventions a year with an average attendance of 5,000.