Throughout an entrepreneurial career that has spanned trade publishing, lecturing, cause-related marketing, implementing fundraising programs and seminar training, Ellen Rolfes has helped organizations of all sizes and different purposes advance financially in order to foster societal change. She often begins by finding an obscure institutional story. It becomes their guiding story that evokes a new vision to create a sustainable model for the future. Now in semi-retirement, Ellen consults with non-profits as a philanthropy strategist.