In 1983, Tyrone Burroughs was recruited by a group of investors from Meridian, MS, to save their Memphis company that was on the verge of a financial crisis and bankruptcy. While he was able to keep the business afloat, the business did eventually close. When the business closed, Tyrone took all the lessons learned and his personal savings of $5,000 and started First Choice Sales and Marketing Group, Inc. in the niche market of products focused on African American consumers. First Choice currently services manufacturers and retailers domestically and internationally; including, Walmart, Dollar General, Family Dollar, Sally Beauty, Kroger, Walgreens, and Target. The company grew its employee count across the entire portfolio between 2012-2020 from 45 to 167 (Pre Covid-19) through growth, startups, and acquisitions.
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