This is part 6 in an 8-part series on Don Hutson’s 7 Types of Differentiation. Have you ever noticed that The Rolls Royce Motor Car Company never offers you $10,000 cash back when you buy a new Rolls Royce? Or a zero interest loan? They have no interest in presenting a low budget, cost-saving image. To the contrary, they want you to...
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From The Don Hutson Report (This is part five in an 8-part series on Don Hutson’s 7 Types of Differentiation.) When everything you and your competitors offer customers is basically equal, a superior marketing approach can win the business for you. So, what does a superior marketing approach look like in today’s ever-changing...
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From The Don Hutson Report (This is part four in an 8-part series on Don Hutson’s 7 Types of Differentiation.) Experiential Differentiation is the unique way you perform services for your clients. Think about it for a minute. Do you and your team members give them an experience to remember as opposed to just good service? If Just good...
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Reprinted from The Don Hutson Report (This is part three in a series on Don Hutson’s 7 Types of Differentiation.) In our continuing effort to present commonsense ideas on how you can be unique in your marketplace, this article will cover Process Differentiation, or how you do what you do in a way that makes you unique in your...
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Reprinted from The Don Hutson Report One of the greatest opportunities you have in business today is mastering the principles of Relationship Differentiation, which will put you on the road to gaining Trusted Advisor status. It can propel you to the top of your prospect’s list of potential vendors in your marketplace. You simply want to...
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Reprinted from The Don Hutson Report My favorite question to ask sales professionals and entrepreneurs is “How are your offerings different from and better than those of your competitors?” Anytime I get a response like, “Well… Uh……” I know I am talking to someone in big trouble. The key to gaining market share and prospering in...
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