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Blog

17May 2018

Shelley Baur’s Society of Entrepreneurs resource handout May 3, 2018

By SOEMEMPHIS 0

Integrity-Based Communications: Using Truth to Get What You Really Want  (Baur, 2004)Integrity-Based Communications: Using Truth to Build High-Trust Relationships (Baur, 2013) There’s Something in the Water (Contemporary Media, Inc., 2017) Emotional Intelligence 2.0 (Bradberry, Greaves, 2009) Conversational Intelligence (Glaser,...

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04May 2018

SOCIETY OF ENTREPRENEURS ELECTS NEW BOARD OF DIRECTORS

By SOEMEMPHIS 0

    The Society of Entrepreneurs has elected two new members and officers of the Board of Directors.  The new officers are: President, Dr. Mary McDonald; President Elect, Duncan Williams; Secretary/Treasurer, Andy Taylor and Membership Chairman, Bill Courtney.  The two new members of the Board of Directors are Carolyn Hardy and...

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01May 2018

Winning Sales Battles with Product Differentiation!

By SOEMEMPHIS 0

(This is the final part of an 8-part series on Don Hutson’s 7 Types of Differentiation.)   Product Differentiation represents both opportunities and challenges. One challenge is how to overcome a defeatist mindset when you are selling anything…especially a commodity. Many in this area subscribe to the philosophy that a...

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17Apr 2018

Mastering Price Differentiation!

By SOEMEMPHIS 0

This is part 6 in an 8-part series on Don Hutson’s 7 Types of Differentiation. Have you ever noticed that The Rolls Royce Motor Car Company never offers you $10,000 cash back when you buy a new Rolls Royce? Or a zero interest loan? They have no interest in presenting a low budget, cost-saving image. To the contrary, they want you to...

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03Apr 2018

An Awesome Advantage For You… Marketing Differentiation

By SOEMEMPHIS 0

From The Don Hutson Report (This is part five in an 8-part series on Don Hutson’s 7 Types of Differentiation.) When everything you and your competitors offer customers is basically equal, a superior marketing approach can win the business for you. So, what does a superior marketing approach look like in today’s ever-changing...

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24Mar 2018

Experiential Differentiation; The Miracle of Out-Serving Your Competition!

By SOEMEMPHIS 0

From The Don Hutson Report (This is part four in an 8-part series on Don Hutson’s 7 Types of Differentiation.) Experiential Differentiation is the unique way you perform services for your clients. Think about it for a minute. Do you and your team members give them an experience to remember as opposed to just good service? If Just good...

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